Standing firmly on the heels of the whole house cu

2022-07-22
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"If an industry can maintain an annual growth rate of 30% - 40%, it will naturally attract more and more enterprises to join." Meizhixuan door and window marketing director said. With the increasing demand for "one-stop shopping", more and more door and window brands have joined the ranks of "full house customization". How can door and window enterprises stand firm from large household enterprises in a single category to the new field of full house customization

docking market demand port

the fundamental reason for the rise of whole house customization is the change of market demand port. The so-called young market demand generally positions people in the post-80s and post-90s. In fact, the essence of these groups is the requirements for quality and personalization. From this perspective, some 60 or even 50 have such needs, which is a change brought by the times. Therefore, it is essential to win with personalization, high quality and design. Only in-depth analysis of their own advantages. Only by docking with the specific needs of the market demand port can we seize the living space

improve the product supply chain system

it is self-evident that a complete product supply chain brings convenience to the whole house customization. Therefore, when the door and window enterprises decide to enter the field of whole house customization, they should equip themselves with the potential and ability of "all-round", and gradually build a complete product supply chain. Supply chain is the core foundation of whole house customization. Without supply chain, there is no scale advantage, and the efficiency is low, and the cost performance cannot be achieved, so it is difficult to replicate and expand on a large scale. Customization of the whole house, from cabinets, bookcases, wine cabinets, bedside cabinets, doors and windows, stairs, porches and even whole wood home decoration, involves many kinds, and the integration of products is quite complex, so it is very difficult to integrate an efficient supply chain. But when door and window enterprises have a complete product supply chain, the needs of consumers can be quickly solved

enhance the delivery capacity of enterprises

clarify the standard of whole house customization, have a complete product supply chain, and must also have a strong "delivery capacity". Whether the design is awesome, whether the construction organization is efficient, and whether the smooth progress can be guaranteed after the order demand is confirmed, these requirements for the delivery capacity of door and window enterprises are very strict. There is no "starvation" but "sustenance". Therefore, door and window enterprises must have strong delivery capacity in order to expand the whole house customization mode and make a scale. Otherwise, even if consumers place an order, the enterprise cannot provide corresponding services, which is also futile

sufficient talent and capital reserves

any enterprise must have strong talent reserves and capital reserves in order to be truly bigger and stronger. Especially in the transformation of door and window enterprises, the so-called strong supply chain and strong delivery capacity, in the final analysis, is also a matter of talent and money. Resource reserve is the basic requirement for door and window enterprises to set foot in the whole house customization. If they have sufficient resource reserve, it is very beneficial to their organization construction and management. In fact, this is also one of the reasons why home furnishing enterprises are eager to go public. Listing can effectively alleviate their financial pressure, especially in the construction of supply chain. It can't be done without strong financial strength

entering the circle of customized home does not mean that you can make real customized products for the whole house. Door and window enterprises want to make a brand, enhance their brand influence and comprehensive strength, enrich the diversity of their products, and provide consumers with more choices is the premise. Of course, based on their own actual development, it is also the top priority to act according to their capabilities

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